We are building a team of sponsors who believe in Heart of a Building’s [HoB] vision of inspiring more regenerative projects and high-performance buildings to be created by sharing the “why” stories of the inspired people behind today’s regenerative projects and high-performance buildings. Sponsors are critical to allow us to produce 1 to as many as 12 additional 30-minute episodes to air on Rocky Mountain PBS [RMPBS] in a calendar year. Each 30-minute episode will showcase a single inspiring project.
We have built a great relationship with Rocky Mountain PBS! They have aired our premiere episode (the hour-long documentary) twice [Saturday, April 24th at 3:30 pm before This Old House and again on Sunday, April 25th, during Earth Day Week], they are also planning to air this episode multiple more times in June 2021 and in July 2021 prior to airing additional episodes we produce. In regards to these additional episodes, RMPBS has confirmed their desire to air at least 6 additional, 30 minutes long, Heart of Building episodes (that we still need to produce,). Additionally, they committed to re-running our yet-to-be-produced new episodes at least 4 times -as they are doing with our hour-long episode- and will be actively promoting these episodes through RMPBS’ streaming service called “Watch”, see it at Heart of a Building on RMPBS.
The viewership projections from Rocky Mountain PBS, which comes in part from Nielsen data in the Denver metro area, ranging from 12,000 to 25,000 viewers who will be watching each time an episode airs. Since, Rocky Mountain PBS is now offering to air our episodes a minimum of four times, along with expectations for thousands of viewers directed to see it through their “Watch” streaming platform, we will be reaching, and inspiring, a minimum of 50,000 viewers to possibly more than 100,000 viewers with every episode!
To produce a single episode, we need revenue of $30,000. With the Colorado Office of Film, Television, and Media recently offering to grant us up to ~20% of our production costs (which are the majority of our costs), we will now able to produce a single episode with only $26,000 of sponsorship support, so long as they haven’t spent their annual budget by the time we are in production.
HoB is seeking the right companies who will be our first Visionary sponsor to support the production of all 12 episodes in a calendar year. These $150,000 sponsors will receive the benefits of being associated with a total of 13 episodes; the hour-long episode we already produced as well as the 12 subsequent episodes with the viewership of 50,000 to 100,000 views per episode and more the 650,000 to possibly 1.3 million views from all 13 episodes!
- We only have room for 4 Visionary Sponsors per episode in order to accommodate the inclusion of a 15-second promotional video for that sponsor prior to the episode airing.
- If you/your company are interviewed for an episode or are associated with a project showcased in an episode by the judgment of Heart of a Building’s Executive Producer, you will be invited to review storyboards, interview questions, final audio and video for feedback prior to submission to Rocky Mountain PBS to air.
2021 PRODUCTION DEADLINE
In order to keep the momentum going which we’ve built with our first episode’s airing on RMPBS, and to be able to produce/air additional episodes in 2021, we need to have the recorded, edited, and submitted 6 additional episodes to Rocky Mtn PBS by August 9th, 2021 and we need to be in production by mid-June! As of May 1st, 2021 we have $63,200 of the $180,000 needed (in case the Office of Film, Television, and Media money is gone) to showcase 6 additional residential, multifamily, and commercial Colorado-based projects in our upcoming episodes and we need YOU to join us today to ensure we hit our goal!!!
Below are the Sponsorship Levels & Costs. In the sidebar are the Benefit Details. Let’s discuss your sponsorship levels and social media marketing and see how Heart of a Building can be of assistance.
Paul Kriescher, Executive Producer/Host
Heart of a Building, llc
303.525.1158 | PaulK@heartofabuilding.com
SPONSORSHIP BENEFIT DETAILS
‘ASK THE EXPERTS’ EVENTS
A representative of your company is a guest of our ‘Ask the Experts’ Zoom or Hybrid (in-person & Zoom) monthly events with Paul Kriescher. Each ‘Ask the Experts’ event will come from a Survey-Monkey (or similar) electronic polling of followers of HoB after each episode airs, to ask them what else do they want to learn. For example, do they want to learn more about GSHP, solar PV, air-tightness and indoor air-quality, high-performance envelopes via ICF’s, etc. ‘Ask the Experts’ events will occur up to twice per month. Your company’s name/logo will be displayed at the beginning and end of each of these events.
INSTAGRAM & FACEBOOK
During the recording of interviews and/or the 3 to 5-minute promotional video, HoB will takeover your social media to showcase how you are participating with Heart of a Building and receive 3rd party recognition for the sustainability of your products/services.
SOCIAL MEDIA POSTS
Your company logo or 15-second video spot on HoB social media posts on a rotating basis.
YOUR LOGO ON HOB WEBSITE
Image of a key individual from your company or logo on the HoB’s Homepage Sponsor Carousel and Story Sponsors webpage and we’ll link to your website.
IN THE CREDITS
Your company name/logo shown in the episode credits.
TECHNICAL VIDEO CREDITS
Your company logo listed at the end of a 30-minute Technical Video for viewers earning Continuing Education [CEU] Credits.
15-SECOND VIDEO CLIPS
Produced by the Sponsor and approved by RMPBS and HoB. Video clip to air before each HoB episode.
3-5 MINUTE PROMOTIONAL VIDEO
HoB will produce a video showcasing the sustainability features of your products and/or services, including briefly interviewing a representative of your company. This is intended for you to use in social media promotions and benefitting from the 3rd-party credibility of Heart of a Building and Paul Kriescher recommending your products and services. This will be recorded while we are on-site conducting interviews for a future episode, ideally, which includes your products and/or services. — Available to all Sponsorship Levels at the discounted production price of $1,800. The retail price is $4,500.